Dr V was a statuesque blonde scientist who invented a revolutionary new putter. Golfers loved her anti-establishment-takes-on-big-business moxie and loved the putter. A young reporter pitched the story to Grantland. The resulting piece, after two years of following up, is here. It's gripping and very weird.
If I were you, I'd read it before continuing with this blog post. Here is a picture to make that easier.
The first commentary I read on the piece came about a day and a half later from Slate's excellent Josh Levin, and it said more or less exactly what I felt. Ever since, reporters have piled onto Grantland for running the piece. It's an easy bandwagon because Grantland clearly screwed up and so you get to definitely be in the right by criticising them. Fine, I suppose but Grantland's explanation of what happened is probably much better reading and also more important.