Because I can is the short answer.
The torture consists of pictures of where I am going on holiday at the end of next week.
I am really, really looking forward to it. It will be a reward for a year of doing almost nothing, not only out of laziness though that is a factor it would be well not to ignore, and then working very hard for a month. Maybe I have worked hard for a month simply to give myself the illusion that I deserve a break. I wouldn't put it past me.